Retailer

How Granify Partnered With Influencers to Increase Revenue Per Session by 4.2%.

A national home shopping channel was utilizing influencer marketing to highlight their products, but they knew there were more opportunities to leverage these high-performing partnerships.

The Challenge

Our partner, one of the largest home shopping programs in the United States, that sees hundreds of thousands of products ordered each month, was working with influencers to endorse popular items to their shoppers.

This direct-to-consumer retailer approached Granify to brainstorm additional ways of leveraging their influencers, with a focus on delivering influencer recommendations and reviews to a larger, equally engaged audience.

The Solution

The experts at Granify were tasked with helping this national network share influencer content to the online shoppers that would benefit most from the insights. 

We used our machine learning technology, educated by billions of sessions, to power product spotlights that showcased relevant influencer reviews to shoppers across a wide variety of categories, from fashion and beauty to items for moms, and even for shoppers on a budget!

Campaigns ran through the peak season, and saw immediate results.

3.2%

Increase in conversions

4.2%

Increase in revenue per session

These seasonal influencer spotlights performed even better than other top-performing campaigns:

revenue

28%

Additional incremental revenue compared to promotional tactics.

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49,000+

More conversions than our best-performing urgency messaging.

insights

46%

More revenue per session than recommendation campaigns.

The initiative was so successful that Granify was able to drive over $150,000 in incremental revenue for our retail partner in just two months.

Recognizing the value of partnership.

Just like influencers recognize the value of the relationships they have with their audiences, at Granify we know that relationships are what matter most. Our success is built on personal 1:1 relationships with all of our partners, and our dedication to partner success means that we only make money when you make money.

Download the one-pager to gain more insight into our partnership with this international home shopping channel, or to share with your team.  

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Interested in Learning More About the Work We Did With This National Shopping Channel?

If you’d like more information on how Granify was able to highlight influencer campaigns to drive both conversion rate and revenue growth, our team would be happy to provide additional insights into the work we did with them and the results we saw. 

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