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How Granify Increased an Airline's Average Flight Booking by $23.39

When this international airline needed support raising the average order value for flights booked further out from the departure date, they came to Granify.

The Challenge

This international airline had a high load factor and knew that they could increase revenue by upselling add-ons for flights being booked more than six weeks in advance of the flight date. They also knew that independently building a system to target influenceable travellers with the most compelling add-on would require a significant upfront investment of time and resources.

The Solution

The airline implemented Granify’s Revenue Optimization Platform. Granify uses machine learning to predict how individual travellers will behave from second-to-second. 
 
The Granify team worked with the airline to implement campaigns that were optimized to increase the probability of a customer booking a flight while maximizing their purchase size. 

The results during the first year of partnership were exceptional, with an average increase of $23.39 for each flight booked.

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Average Flight Values

$409
Baseline Value
$433
Granify value

The increase was present across all passenger tiers:

  • economy

  • premium

  • business class

Increasing the average booking size for this group allowed the airline more time and flexibility to manage price and other adjustments for the remaining seats.

Granify used three key strategies which did not rely on discount promotions:

  • Tailoring urgency messages for passengers browsing flights greater than six weeks out

  • Promoting seat upsells and bundles

  • Suggesting relevant add-ons including meal purchases, seat selection, and luggage

Interested In Learning More About Granify's Work With This Airline?

If you'd like more information on how Granify integrated with this airline's platform to drive revenue growth, our team would be happy to provide additional insights about the work we did with them and the results they saw. 


Get In Touch

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Why choose Granify?

Granify removes the risk from the partnership. There are no implementation fees and no ongoing fixed fees. You pay nothing if Granify doesn’t generate incremental sales that you wouldn’t otherwise have.

The results that we see with our partners are independently verifiable and come with no other adjustments to your site. Our integration with third-party analytics providers allows you and your team to easily validate the results.

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Download the case study to see more

By partnering with Granify, this airline was able to quickly and significantly grow the average value of their flight sales. Download this one pager to gain more insight or share it with your team.  

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