Increasing iOS App Revenue by $4.5 Million in Just 4 Months.
With over 500 stores in the US, and more than 14,000 employees, this national fashion retailer knew that focusing on its mobile applications was the next step in commerce optimization.
The Challenge
Shoppers browsing on apps are more likely to have significant brand loyalty, as well as being more motivated to convert. Having seen success with Granify’s optimization solution on their e-commerce site, this billion dollar retailer wanted to apply Granify to their existing iOS application, in a way that didn’t create barriers to the shoppers' existing app experience.
The Solution
Granify worked collaboratively to design and develop the same product spotlights that customers were used to seeing on the retailer's site, implemented in a way that provided a seamless experience within the iOS application. Granify also worked hand-in-hand with this retail partner's app development team to ensure a seamless build and launch process across all iOS devices.
In just 4 months, Granify generated an additional $4.5 Million in revenue from the iOS app integration alone.
6.86%
Increase in revenue per session
6.14%
Increase in conversion rate
25 cents
Average increase in revenue per session
Granify optimized over 16 Million sessions over the first four months of integration, with an emphasis on:
Identifying the right time to display dynamically generated spotlights.
Providing tailored interactions designed to delight each shopper.
What’s next for this retail partner?
With the success of their iOS integration, Granify's proven machine learning integration was able to identify the right time to display dynamically generated messages, providing interactions designed to delight each shopper.
We’re now working with this partner to extend the same optimization solutions to their Android application. We’re also in the process of rolling this technology out to the rest of our retail partners with existing mobile apps.
Interested in Learning More About the Work We Did With This Retailer's Mobile App?
If you'd like more information on how Granify integrated with this partner's existing iOS application to drive revenue growth, our team would be happy to provide additional insights about the work we did and the results we saw.
