How Granify Increased a Retailer's Instagram Traffic Conversion Rate by 31.24%

As online shoppers continue shifting from desktop computers to mobile devices, social media is becoming an even more critical traffic source.

The Challenge

This international retailer was seeing a growing portion of its e-commerce traffic arriving from Instagram and mobile devices.
The retailer knew that there was a major opportunity to increase revenue by improving conversion rates among these sessions.


The Solution

Granify worked with the retailer to optimize e-commerce sessions to convert more shoppers without sacrificing average order size or customer experience.
Partnering with Granify would provide the retailer with a step up in revenue for the traffic coming from all sources, including Instagram.

Granify increased conversion rates by over 30% for this retailer within the first 100,000 sessions.


The Results

Conversion increase from Instagram Shopping
Conversion increase from Instagram Stories

Rocket to the moon


Overall, conversion rates from Instagram-sourced traffic rose by 31.24%

Interested In Learning More About The Work We Did With This International Retailer?

If you'd like more information on how Granify integrated with this retailer's platforms to drive revenue growth, our team would be happy to provide additional insights about the work we did with them and the results they saw. 

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Is Granify Right For You?

Granify removes the risk from the partnership. There are no implementation fees and no ongoing fixed fees. You pay nothing if Granify doesn’t generate incremental sales that you wouldn’t otherwise have and that you are able to independently validate.

Our industry-leading attribution methodology is transparent and leaves no grey area. We are integrated with third-party analytics providers, including Google Analytics and Omniture, allowing you and your team to easily validate our results.


Download the case study to see more

By partnering with Granify, this retailer was able to quickly and significantly grow their e-commerce sales. Download this one-pager to gain more insight or share it with your team.