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Granify Increases Airline Conversion Rates by 10.35%

An international airline was looking to increase its e-commerce conversion rates, with a particular focus on flight tickets booked near the departure date.

The Challenge

As flight dates approached, this international airline was looking to sell the remaining seats on their flights without lowering ticket prices or offering any additional promotions.
 
They were seeking a partner to help them capitalize on existing traffic without requiring a significant upfront investment of time or resources.

The Solution

The airline implemented Granify’s Revenue Optimization Platform to target individual, influenceable travellers through machine learning.
 
By predicting the behavior of these travellers, the platform was able to automatically take advantage of opportunities to increase the probability of flight booking. 

By decreasing the number of unsold tickets without lowering prices, the airline was able to maintain a high passenger load without sacrificing their top line.

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The airline’s onsite conversion increased by

10.35%
Within Four Months
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Granify assessed the situation and implemented two key strategies:

  • Urgency techniques leveraging supply and demand indicators

  • Price volatility techniques leveraging historical ticket price data

Interested In Learning More About Granify's Work With This Airline?

If you'd like more information on how Granify was able to drive conversion rate growth for this airline partner, our team would be happy to provide additional insights about the work we did with them and the results they saw. 

Get In Touch

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Why choose Granify?

Granify removes the risk from the partnership. There are no implementation fees and no ongoing fixed fees. You pay nothing if Granify doesn’t generate incremental sales that you wouldn’t otherwise have.

The results that we see with our partners are independently verifiable and come with no other adjustments to your site. Our integration with third-party analytics providers allows you and your team to easily validate the results.

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Download the case study to see more

By partnering with Granify, this airline was able to quickly and significantly grow their conversion rate on upcoming flights. Download this one-pager to gain more insight or share it with your team.  

View the Case Study
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