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Integrating across four brands to drive 3.6% lift in just 60 days.

When the largest specialty retailer in the United States reaches out to you to integrate with 4 US sites, 4 Canadian sites, and 2 Factory stores, you figure out how to make it happen.

The Challenge

Even though this Fortune 250 retailer had already significantly invested in personalization and A/B testing across all of their brands' e-commerce sites, they approached Granify to see how our machine-learning backed smart messages could drive additional incremental revenue.
 
There was only one problem: their four brands operated autonomously, yet they all shared the same cart and check-out functionality.

The Solution

Granify worked collaboratively with our partner's e-commerce and IT teams across all four brands to custom-build a system that would allow for Smart Messages to be designed and developed to align with each brands standards, while sharing cart and check-out data. 
 
This also gave us the ability to provide real-time reporting for overall performance across all brands, while still being able to drill down into each brand's individual metrics.

With the solution in place, the results were immediate. Granify increased both conversion rate and revenue per visit by over 2% in the first 2 weeks.

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The Results

$18.9MM
Additional incremental revenue in just 60 days

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In addition:

  • Performance was positively impacted across all device types, but the greatest lifts were observed on mobile (their primary traffic source).
  • Average order size and items per transaction stayed consistent and unaffected throughout the trial period.
  • Granify messages that guided shoppers to the checkout process at the ideal time provided the greatest conversion rate lift.

Interested In Learning More About Granify's Work With This Giant of the Apparel Industry?

If your e-commerce site has unique requirements for integration, our team would be happy to see how we can create a custom solution, tailored to your needs.


Get In Touch

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Is Granify Right For You?

This partner's largest brand already had an industry-leading conversion rate of 5.5%, and they did not expect Granify to make such a large impact. If you choose to partner with us, you can also experience verifiable revenue growth that increases over time.

We only make money if you make money. There are no implementation fees and no ongoing fixed fees. You pay nothing if we don't generate incremental sales that you wouldn’t otherwise have attained.

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What came next for this retail partner?

With the success of their Proof of Concept trial period we moved forward, integrating Granify with their four Canadian sites as well as their two factory sites.

More recently, over Cyber Week 2021, Granify saw an improvement to their four-brand conversion rate by an average of 3.9%!

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