Many shoppers were opting to save items to their cart, but then failing to complete the purchase. With a high volume of products sold on an as-advertised basis, these items were often sold out when the shopper returned. Despite having dedicated resources to
Granify was able to identify multiple shopper groups. Some of the dominant types identified were:
To save this third type of shopper from the disappointment of missing out and to add some urgency to their process, we notified these shoppers if the item they had expressed interest in was at risk of selling out. This allowed the shopper to make a more informed decision, and in the process created a 14% Revenue Per Shopper increase and 16% Conversion Rate increase on both mobile and desktop for this valuable (and previously unidentifiable) segment.
Paralysis by analysis - One of the primary causes for cart abandonment. Shoppers often face more difficulty deciding when given a wide range of comparable items.
We messaged the shopper about the top product's sell-out risk. This shopper sharpened their focus on what they really wanted, and it reduced the friction of cross-item comparison. We made the decision about the product, not the price. By focusing on the real in-the-moment objection - and not offering broad-spectrum discounts - we increased purchases dramatically without hurting the retailer’s margins.
The big win for our partner? We were able to recover an additional 14% of the revenue from this valuable segment of shoppers that the retailer had already invested in bringing to their site. These shoppers would have left without completing a purchase, but instead converted while on-site. This took no effort on the retailer’s part in testing traffic segments, drafting buyer personas, or poring over analytics.
Granify’s artificial intelligence platform identified who, what, and when to address to save these sessions in real time, which in turn recovered substantial revenue for the retailer. To conduct an analysis of the revenue Granify can help you reclaim from missed shopper opportunities, use the form below to request a consultation.