eBook: Why A/B Testing Isn't Enough

A/B Testing has historically been one of the most powerful levers to increase conversion rates in online retail. Converting a larger proportion of your traffic can help increase your revenue, grow the expected value of each new visitor to your site and help to build on the expected value of each returning customer to your site, which allows you to invest additional resources in increasing the frequency your customers visit your site.

Influence & Upsell_2x

However, in order to really reach the 'maybe' shoppers who are on the edge of making buying decisions, A/B testing only scratches the surface of whats possible when you are trying to get the most out of your e-Commerce site.

In your free e-book, you will learn:

  • Why A/B Testing is Not Enough to maximize your conversion rate.
  • The 3 intra-persona buyer types and their subsegments.
  • How to overcome the right objection for the right person at the right time.
  • How to take your conversion rates to the next level.