We’re a focused, driven group, building something great together.

As a team of authentic individuals, we strive for mastery and face challenges with unwavering positivity. Our mission: changing the face of optimization.

Our Leadership Team

Jeff Lawrence

CEO/Founder

Growing Granify from an impossible idea to the success we have today was simply the first step for Jeff. A seasoned founder and CEO, Jeff is constantly advancing Granify's vision and direction while ensuring we stay true to our values along the way.

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Andre Pavlovic

VP of Product & Operations

Andre brings over 20 years of technology product and operations experience to the Granify team. He is passionate about building teams that deliver unparalleled technology solutions that resonate with the market.

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Alex Katrompas

VP of Technology

Alex has a rich background in artificial intelligence, e-commerce, and software engineering. His leadership and commitment to building world-class technology has driven his teams to success at Apple, NCsoft, Pegasus, and now Granify.

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Jay Doughty

VP of Growth

Jay's mission to grow Granify is informed by nearly two decades in sales and his passion for building a team environment. His diverse background and enterprise retail experience fuel him to bridge our customers to Granify's vision.

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Greg Chiefa

VP of Sales

Greg’s years of selling to enterprise retailers have given him a focus on process-driven growth. His ability to take a sales team to the next level has been on display at Cartera Commerce and RetailMeNot before joining the Granify team.

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Chris Vaughn

Director of Marketing & Sales Operations

For the past 10 years, Chris has been focused on growing B2B marketing teams in both bootstrap startup and Enterprise environments. Previously at Under Armour, Chris led the B2B Marketing and Sales Operations teams in the Connected Fitness division where he worked closely with the largest retailers in the U.S.

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Kevin Nuest

Director of Product

Kevin’s holistic approach to business and focus on combining data and experience to form a winning strategy for retailers was forged during his time leading teams at eBay, MapMyFitness, and Under Armour.

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Get to Know Kevin

Marcin Mizianty, PhD

Director of Data Science

Marcin is focused on building the world's best artificial intelligence platform. With over a decade in the field of machine learning and over 30 peer-reviewed publications, his expertise is a huge asset to Granify and the data science community at large.

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Select a team member to learn more about them.

Software Engineer // Remote

Adrian Catana

We have forty million reasons for failure, but not a single excuse. – Rudyard Kipling
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Software Engineer // Austin

Ashton Ondra

‘You miss 100% of the shots you don’t take. – Wayne Gretzky’ –Michael Scott
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I.T. Administrator // Edmonton

Braam Nel

Have a good evening everyone!
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Senior Software Engineer // Austin

Christopher Holmok

A day without sunshine is like... night. - Steve Martin
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QA Team Lead // Edmonton

Chris Langlois

Take chances, make mistakes, get messy! - Ms. Frizzle
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Designer // Edmonton

Chris Murray

You're no default serif, and don't let anyone tell you otherwise.
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Designer // Edmonton

Dalaney LaGrange

Get in over your head as often and as joyfully as possible. – Alexander Isley
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Enterprise Account Executive // New York

Danielle Malgieri

Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough. ― Oprah Winfrey
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Data Engineer // Edmonton

Frank Huang

There are a thousand ’no’s for every ‘yes’. – Jonathan Ive
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Senior Account Director // New York

Heather Freeland

That's the real trouble with the world. Too many people grow up. – Walt Disney
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People Operations Manager // Edmonton

Heather Whyte

And will you succeed? Yes you will indeed! (98 and 3/4 percent guaranteed.) – Dr. Seuss
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Data Scientist // Edmonton

Hoda Sepehri-Rad

"Follow your dreams; they know the way." - Peter H. Reynolds
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Developer // Edmonton

James Euesden

Ultimately, I serve only one master... pure logic. – Shockwave
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Analyst // Austin

Jessie Lin

"Without data you're just another person with an opinion." - W. Edwards Deming
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Executive Assistant // Edmonton

Katie Letourneau

Money can’t buy you happiness but it can buy you bacon, which is pretty much the same thing.
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Content Marketing Manager // Austin

Lacie Larschan

“Great stories happen to those who can tell them” ― Ira Glass
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Principal Software Engineer // Austin

Loren Peace

"Learn from the mistakes of others. You can never live long enough to make them all yourself." ― Groucho Marx
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Office Experience Coordinator // Edmonton

Lydia Middleton

Courage starts with showing up and letting ourselves be seen. ― Brené Brown
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Senior Account Director // Austin

Marissa Javaid

Try a thing you haven’t done three times. Once, to get over the fear of doing it. Twice, to learn how to do it. And a third time, to figure out whether you like it or not. - V.G. Thomson
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Senior Software Engineer // Austin

Matt Gramlich

Focused, hard work is the real key to success. Keep your eyes on the goal, and just keep taking the next step towards completing it. If you aren't sure which way to do something, do it both ways and see which works better. – John Carmack
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Senior Account Director // New York

Michelle Arensman

Never let anyone treat you like a yellow Starburst. You are a pink Starburst.
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Designer // Remote

Mike Buss

Would I rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me. – Michael Scott
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Software Engineer // Edmonton

Nolan Kennedy

If today you never say ‘good enough’, tomorrow you will always have enough. – Greg Plitt
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Project Manager // Austin

Pip Shah

"The most damaging phrase in the language is: 'It’s always been done that way.'" - Grace Hopper
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Developer // Edmonton

Robyn Dubuc

Humans eat more bananas than monkeys. This is because bananas are easier to peel.
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Developer // Edmonton

Taylor Schaerer

Somno mortis est cognata.
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