Increasing a Retailer’s Holiday AOV by 11.3% with Customer Delight
With Black Friday conquered, this national home furnishings retailer wanted to find unique and interesting ways to promote specific holiday-themed products. The team at Granify was able leverage creative solutions and holiday cheer to unlock hidden revenue during the busiest time of year.
The Challenge
This US-headquartered furniture titan knew Christmas was a time of year where adding an extra bit of ‘jolliness’ to the customer experience could make a huge impact on revenue. The retailer wanted an out of the box, creative solution to highlight their products, all while creating an experience that would leave their customers feeling delighted.
Knowing that a concept like this would require a team that had the creativity, knowledge, and ability to work collaboratively alongside them, they reached out to Granify.
The Solution
The Granify team jumped right in, coming together to brainstorm the most creative executions. From the plethora of ideas discussed, the top three were brought forward to the retailer, who chose one to implement immediately.
Granify’s in-house design and animation teams then refined and built the campaign, while our engineers configured the campaign’s technical set up. The end result: a whimsical on-site experience optimized to sprinkle the shopper journey with holiday delight, all while highlighting new products to the viewer.
A Tough Nut to Crack
When looking at potential options for this client, two criteria needed to be met:
The campaign needed be launched with ample time to run during the holiday season.
When a shopper came across this onsite interaction, they would end up feeling a sense of delight and whimsy.
"Can we have someone so charmed with the interaction on the site, that it puts them in a much better state of mind to convert with this retailer?"
Taylor S
Chief Concept Guru and Product Manager
We Got Cracking
The Granify team sprung into action, brainstorming some rough ideas and then looking to Chief Concept Guru Taylor to start the ideation process.Taylor then began crafting rough sketches for ideas that would inspire and uplift customer spirits, all while uncovering hidden revenue for the client.
After some small feedback from the client, the design team got to work making Taylor’s vision a reality. And once the designs were completed, Chief Concept Wizard Robyn brought the designs to life with animation. Planning out the structure and animation methods, soon Taylor’s initial sketches became an on-site reality.
The Results
The final campaign was designed to work either with Granify's recommendation engines based on the shopper's previous viewing or buying history, or to simply highlight the products that the client thought would resonate most.
The campaign sleighed. Over the three weeks that the product spotlight ran it appeared in 45,582 sessions, with results that made it a holly jolly season for this national retailer:
Average Order Value Lift
Revenue Lift
‘There’s really no limit to what we can do at Granify’
Taylor S
Concepts Product Manager
Making the Most of the Holiday Season
Our retail partner was so excited by the results that this creative partnership was able to produce, that they’re looking at running a few more bespoke campaigns over next year’s holidays, and our Concepts team has also been asked to design similar Halloween-themed campaigns for their sister company.
Spread holiday cheer this season using real-time data and machine learning. Working closely alongside our partners, Granify integrates seamlessly onto any site or app, creating personalized, contextual, and relevant experiences for shoppers. As a retail partner for some of the world’s largest e-commerce sites for the last 10 years, Granify is proven to consistently proven to drive conversion, revenue, and average order value lift.
Interested in working with our team to create tailored on-site interactions?
If you’d like more information about how we work with each of our partners to design seamless experiences that increase revenue, we'd be happy to provide additional insights into the work we did and the results we achieved. Did we mention we have no implementation or setup fees? We’re so invested in your success that we only make money when you do.
