AUGUST 30, 2017
AUSTIN, Texas —Granify, a machine learning e-commerce startup, launched a new website on the domain www.granify.com on Wednesday, August 30, 2017, to make machine learning tools accessible to e-commerce businesses.
Granify has traditionally relied on outbound sales and marketing to acquire new partners. However, in the last two years, e-commerce companies have increased their demand to use machine learning as a competitive edge. Granify’s website improvements are designed to make it easier for e-commerce companies to find information regarding the application of machine learning in e-commerce and begin deploying machine learning tools for conversion optimization.
Granify’s founder and CEO, Jeff Lawrence commented, “The investment we've made in our website makes it much easier for retailers to find the information required to move towards the future of e-commerce optimization. This is just one of many steps we're taking to help retailers better understand how Granify's machine learning platform can help them take major steps in better serving their online customers and increase their revenue.”
Additional features of the new website include free conversion optimization consultations and an Easter egg hidden in the homepage source code.
The new website is just one of many strategic moves made to embrace scale after successfully raising a $9 million CAD Series A led by Peter Thiel of Valar Ventures. Thiel is most notably known for being a cofounder of PayPal and an early investor in tech companies Facebook and Palentir.
Other strategic moves made since the Series A have included opening offices in Austin, TX, and New York City, NY, and doubling the number of data science, engineering, sales and marketing employees. In July 2017, the company released two new deep learning decision modules and is going forward with additional neural networks testing.
Granify helps e-commerce companies raise their current online revenue by an average of 3%-5% using machine learning technology and smart messaging. In real-time, Granify is able to understand user behavior and trigger the right message, to be sent to the right person, at the right time. The company was founded in 2011 and is backed by Valar Ventures, BDC, FJ Labs, iNovia Capital and NEU.
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