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Focus On Bottom-Of-The-Funnel Optimization - Where The $$ Is

By Chris Vaughn July 5, 2017

Digital marketers tend to focus their efforts pretty early on in the funnel. This might be a..

The Secret Weapon of the eCommerce Negotiation

By Andre Pavlovic June 13, 2017

Andre Pavlovic is the VP of Product at Granify. Prior to that, Andre was most recently Senior..

Prioritizing A/B Tests for the Highest Impact

By Chris Vaughn June 8, 2017

Conversion optimization is one of the key techniques to getting the most out of your traffic, ..

4 Commonalities Of Winning eCommerce Strategy

By Chris Vaughn May 31, 2017

"Imitation is the sincerest form of flattery"

You've probably heard this proverb many times, and..

Using Scarcity to Create Shopper Urgency

By Chris Vaughn May 26, 2017

The psychological impact of scarcity upon shoppers is well-known. Whether it's the number of..

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