7 Conversion Experts You Need to Follow on Twitter

By Chris Vaughn July 18, 2017

Conversion optimization is a rapidly expanding and growing field of study and practice and for..

Focusing On Bottom-Of-The-Funnel Optimization (It's where the money is!)

By Chris Vaughn July 5, 2017

Digital marketers tend to focus their efforts pretty early on in the funnel.

4 Commonalities Of Winning eCommerce Strategy

By Chris Vaughn May 31, 2017

"Imitation is the sincerest form of flattery"

You've probably heard this proverb many times, and..

Using Scarcity to Create Shopper Urgency

By Chris Vaughn May 26, 2017

The psychological impact of scarcity upon shoppers is well-known. Whether it's the number of..

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