We all know that it's important to help your e-commerce shoppers. A shopper whose needs are met is more likely to convert into a buyer, and buyers are more likely to form long-lasting relationships with your brand. Raising your conversion rates even slightly can help you drive up your return-on-investment now and in the long term. With this in mind, we spend a ton of time at Granify working to identify and overcome shopper objections for our retail partners.
With billions of data points coming in every month, we want to provide some useful insight that the retailers of the world can start using right now. We've identified and compiled the top objections for 5 industries: Furniture, Fashion & Apparel, Department Stores, Home & Garden, and Health & Wellness.
Top Shopper Objections for Department stores
All of the objections listed are based on samples of Granify's data on e-commerce department stores. Our focus is on increasing revenue per session, so we don't rely on discounts (although they have their place). This means that these are the most profitable buyer objections that you can overcome if you are not already addressing them effectively.
As a bonus, we've included suggestions of how to overcome these buyer objections to help stimulate your thinking and allow you to begin experimenting. However, these suggestions are only the beginning of what's possible – don't feel constrained by them.
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If you are looking for more tools and information to grow your online store, check out our other e-commerce resources.