Performance Review: Peak Season 2021

Over the past few years, online shopping has become more and more central to retail success but the start of the pandemic in 2020 further expedited this transition. During the peak season of 2021, Granify continued to help its partners optimize their e-commerce conversion rates. Below are some key statistics from the 2021 peak season. 

Average Conversion Rate Lift

Over the five-day peak season, Granify provided an average conversion rate lift of 8.1%. The most effective days were Cyber Monday, with a 10.0% CR lift, and Black Friday, with an 8.7% CR lift.  

Conversion Rate Lift by User Type

Converting first-time visitors is important since these customers may become devout repeat buyers in the future. Granify’s engagement tools increased conversion rates amongst first-time visitors by 8.36% during 2021′s peak season. Our tools also worked very effectively with returning visitors, increasing their average conversion rate by 9.13%.

Breakdown of Sessions by Device Type

Online shopping is becoming more and more commonplace, which can be seen in our year-over-year change in mobile sessions. 2021′s peak season saw 68.94% of sessions occur on mobile devices while only 53.13% did so during the same period in 2020.
 

Sessions Optimized Year-Over-Year

As Granify continues to partner with major retailers and e-commerce growth carries on, our number of optimized sessions has significantly increased year-over-year. In the 2021 peak season we optimized over 141 million sessions — an increase of 61% from the same period in the previous year.

With each session, the Granify Brain becomes even better at analyzing shopper behaviour to maximize conversion rates without sacrificing order value or return rate.