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Great Power, Great Responsibility: Using Urgency in Conversion Rate Optimization

Picture this: you’re driving 5 over the speed limit. You see the sign, you comprehend it… ...

Journey Inside an E-commerce Store

We all know how e-commerce works... right? Shoppers enter various areas of your site at va...

Introducing The Granify MIx Page

Expected Future Value and the Power of Prediction

When a visitor arrives on your site, many questions may arise as you match them with your ...

Leveraging Design Patterns for Conversion Success

What do people really see when they look at my online store?

A New Way of Thinking About E-Commerce AB Testing

5 Reasons Why Online Customers Will Buy From Your Competitor

An e-commerce site gets three types of traffic: Customers who will definitely buy Customer...

3 Ways AI Will Change Retail, Inside and Out

Retailers have an unfortunate history of resisting change. Faced with the challenge of e-c...

How to Make Instant, Data-Driven, Business Decisions

Two trends are occurring in tangent: data-driven decision making and the expectation of in...

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