Granify: Now Personalizing Search Results

Aug 11, 2022 8:00:00 AM
2 min read

Granify: Now Personalizing Search Results

Having driven over $650 Million in additional revenue for its partners in 2021 through Product Spotlights and Personalized Product and Cart pages, Granify is now bringing its proven machine-learning backed  optimization expertise to enhance Search Results. 

EDMONTON, Aug. 11, 2022 – Granify Inc., responsible for optimizing 6.7 billion shopping sessions in 2021, announced today the release of Granify for Search. This new search enhancement solution will enable Granify’s partners to showcase dynamically personalized recommendations alongside the shopper’s search results for a machine-learning optimized customer experience. 

Granify for Search is now being launched on select partner e-commerce sites, after a collaborative design and review process to ensure stylistic consistency with partner search results pages. 



Details of Granify's Dynamically Personalized Search: 

  • Personalized recommendations will appear alongside shopper search results on search result pages.
  • Personalized search results will be displayed based on shopper search queries, and will highlight social proof related to the terms that the user searched.
  • Granify’s machine learning engine (the Granify Brain) will ensure the same high level of optimization excellence across personalized search experiences that is seen on partner product spotlights and personalized product and cart pages. 

“I’m excited to provide our retail partners with a new avenue to rapidly personalize the shopping experience while also immediately increasing their revenue,” said Jeff Lawrence, CEO and founder of Granify. “This is another step towards Granify enabling our partners to provide a delightfully personalized and optimized experience for every shopper at each moment of the shopping journey.” 

This product launch comes on the back of Granify’s recent iOS + Android integration announcement, as the conversion optimization platform continues to expand its services in order to provide fully optimized digital experiences across platforms. 

About Granify Inc.

Granify uses machine learning and data science to enhance e-commerce shopping experiences through on-site personalization and conversion rate optimization, in turn maximizing online revenue for retailers.

Through machine learning technology, Granify is able to help enterprise retailers increase their online conversion rates and sales by up to 15% by determining the optimal time to display dynamically generated Product Spotlights and personalized page content. Through in-depth analysis of a shopper’s digital body language, Granify is able to trigger the right message to the right person, at the right time. The company was founded in 2011 by CEO Jeff Lawrence, and is backed by Valar Ventures, BDC, FJ Labs, iNovia Capital and NEU. Currently, Granify has offices in Edmonton, Alberta and Austin, Texas.