Consumers are looking online to interact with retailers. But are retailers up for the challenge of online interactions with customers? It's not enough to just be digital these days. Having a website display your products is step one, but it falls short of wowing a customer.
This ebook is for retailers who want to improve their e-commerce revenue with strategies they already know from brick and mortar stores.
Retail & E-Commerce: It's a Technical Challenge, Not a Strategy Challenge goes over
- The limitations traditional retailers face online
- Why being digital is not enough to please customers
- Where technology can advance your online strategy