I like to imagine what it would look like if offline shoppers abandoned their carts between 60% and 80% of the time. Probably chaos.
The volume of abandoned shopping carts online is absurd. There’s a lot of offline shopping behavior that directly translates to online shopping behavior, but following through on checkout is not one of them.
The e-commerce community has explored and created a lot of content around the subject of Figuring out why customers abaond their carts and being able to resolve those issues. In this post, we’ve gathered the top infographics from around the web that talk about the reasons and resolutions for your abandoned shopping cart woes.
#1: Why People Abandon Their Shopping Carts, Retail Edition
Our friends at Salecycle have created this infographic to cover shopping cart abandonment rates by retail sector, the reasons people abandon cart, and what you can do about it.
Highlight: Great stats and well rounded thoughts. Their blog post that contains this infographic follows up with even more information and images.
#2: Primary Reason for Digital Shoppers in the United States to Abandon Their Carts in 2016 - 2017
Statista has published the following graph that compares the differences in shopping cart abandonment reasons from 2016 to 2017. While it's not an infographic per se, it is a graph with really great info.
Highlight: Shipping is indicated in four of the eight top reasons! If you don’t have a fast and inexpensive way to ship, it’s time to make some changes.
#3: Shopping Cart Abandonment and Tips to Avoid It
Monetate gives us an infographic that has a beginning a middle and an end. The story starts with the problem: 75% of e-commerce shopping carts are abandoned, moves to a breakdown of a perfect checkout page and ends with best practices.
Highlight: This infographic is text heavy for when you really want to dig into each point.
#4: Abandonment Issues
Kissmetrics published this infographic to tell us about different types of cart deserters, reasons for abandoning cart, and how to get customers back.
Highlight: The infographic has a few contextual blurbs that add a lot of value. One example of this explains that because people are likely to research consumer electronics before they buy, this e-commerce category has a higher cart abandonment rate.
#5: Tips to Reduce Shopping Cart Abandonment
E-commerce design company, Forix, published this infographic in 2015 with an emphasis on usability. This infographic is full of statistics and tips.
Highlight: If you want a simple design, this infographic tells you what is important to include and where you can cut back.
#6: 5 Tips to Reduce Shopping Cart Abandonment
OneUpWeb, a digital marketing company, published this infographic in 2013 and it gets right to the point. Their information focuses primarily on how the checkout page can be optimized to reduce shopping cart abandonment.
Highlight: This infographic is best if you want to get the gist of the problem and solution without having to spend a lot of time reading the fine print.
#7: Shopping Cart Abandonment, Why It Happens and How to Prevent It
This infographic by Provide Support goes over the top reasons for abandonment, ways to increase trust on an e-commerce website, and the elements of a perfect checkout page.
Highlight: Their five tips for trust bring in new topics to the often repetitive conversation of shopping cart abandonment.
#8: Saving Your Site From Cart Abandonment
Ripen, an e-commerce services agency, put together this insightful infographic. The breakdown of features, facts, and fixes provides quality and actionable information. They’ve managed to fit a ton of great advice into just a few words.
Highlight: Thier flowchart is a great way to start thinking about and improving user experience.
Infographic by Ripen eCommerce
#9: Reasons For Shopping Cart Abandonment
Enterprise Monkey published this infographic in early 2017. If you want a robust and deep dive into why your cart abandonment rate is high, this will show you just about every possible reason.
Highlight: It includes 15 “stats and facts” about the reasons for cart abandonment, which is more than the average infographic in this category.
#10: 8 Reasons for Cart Abandonment
Hubspot created this simple, yet informative, infographic to list the top reasons for shopping cart abandonment.
Highlight: The infographic only gives the highlights, but the blog post it is published on gives a lot of information that adds to the discussion.
Find out how you can use machine learning technology to segment and target customer concerns before they leave your site.