Bazaarvoice acquires Granify, a leader in AI-driven e-commerce contextualization, enabling brands and retailers to increase online conversion and sales
Adding Granify’s solution further enhances Bazaarvoice’s full-funnel e-commerce suite to enable brands and retailers to drive discovery, increase conversion, and basket size.
AUSTIN, Texas, December5th, 2023 – Bazaarvoice, Inc., the leading platform for full-funnel authentic user-generated content (UGC) and social commerce, today announced the acquisition of Granify, the leading e-commerce contextualization solution. The acquisition demonstrates Bazaarvoice’s continuing commitment to investing in leading-edge technology to supercharge e-commerce engines to deliver seamless shopper experiences and accelerate revenue lift. By avoiding personal identifiable information (PII) and using advanced AI and machine learning technology, Granify’s contextualization software overcomes major barriers to creating tailored on-site experiences, combining in-session shopper behavioral data with contextual signals to identify key moments in every shopper’s journey to drive better conversion.
Granify’s approach ensures brand safety and enhances the shopping experience with elements like social proof, tailored search results, inventory levels, UGC, pricing, and customized offers, all timed perfectly within the consumer’s journey.When combined with Bazaarvoice’s product and UGC data, retailers and brands will be able to create highly tailored shopping experiences for every customer within one platform.