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Chris Vaughn

Chris Vaughn

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Posts by Chris Vaughn

Multichannel vs Omnichannel Marketing

The marketing world loves its jargon, and often, it's confusing.  One example: people use ...

Our Favorite Sources For E-Commerce News

6 Essential E-Commerce Trends for the Holidays

7 Conversion Experts You Need to Follow on Twitter

Conversion optimization is a rapidly expanding and growing field of study and practice and...

Focus On Bottom-Of-The-Funnel Optimization - Where The $$ Is

Digital marketers tend to focus their efforts pretty early on in the funnel. This might be...

8 Principles to Write Compelling & Selling Product Page Copy

To buy or not to buy? That is the question (that anyone who makes it to your product page ...

5 Beautifully Designed Online Food Stores

As an eCommerce optimization company, we're fascinated with online shops. We've seen thous...

Prioritizing A/B Tests for the Highest Impact

Conversion optimization is one of the key techniques to getting the most out of your traff...

4 Commonalities Of Winning eCommerce Strategy

"Imitation is the sincerest form of flattery" You've probably heard this proverb many time...

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