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Chris Vaughn

Chris Vaughn

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Posts by Chris Vaughn

Payment Gateways For Your E-commerce Platform

In our ongoing quest to bring e-commerce shops the best tips and advice, we decided to out...

Expected Future Value and the Power of Prediction

When a visitor arrives on your site, many questions may arise as you match them with your ...

Multichannel vs Omnichannel Marketing

The marketing world loves its jargon, and often, it's confusing.  One example: people use ...

Our Favorite Sources For E-Commerce News

6 Essential E-Commerce Trends for the Holidays

7 Conversion Experts You Need to Follow on Twitter

Conversion optimization is a rapidly expanding and growing field of study and practice and...

Focus On Bottom-Of-The-Funnel Optimization - Where The $$ Is

Digital marketers tend to focus their efforts pretty early on in the funnel. This might be...

8 Principles to Write Compelling & Selling Product Page Copy

To buy or not to buy? That is the question (that anyone who makes it to your product page ...

5 Beautifully Designed Online Food Stores

As an eCommerce optimization company, we're fascinated with online shops. We've seen thous...

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