Chris Vaughn

Make your Product Page Content Compelling Enough to Sell

By Chris Vaughn June 20, 2017

To buy or not to buy? That is the question (that anyone who makes it to your product page will..

5 Beautifully Designed Online Food Stores

By Chris Vaughn June 12, 2017

As an eCommerce optimization company, we're fascinated with online shops. We've seen thousands..

Prioritizing A/B Tests for the Highest Impact

By Chris Vaughn June 8, 2017

Conversion optimization is one of the key techniques to getting the most out of your traffic, ..

4 Commonalities Of Winning eCommerce Strategy

By Chris Vaughn May 31, 2017

"Imitation is the sincerest form of flattery"

You've probably heard this proverb many times, and..

Using Scarcity to Create Shopper Urgency

By Chris Vaughn May 26, 2017

The psychological impact of scarcity upon shoppers is well-known. Whether it's the number of..

Using the Goal-Directed Design Process to Improve Customer Experience

By Chris Vaughn May 11, 2017

Customer experience is paramount for success in the Web marketplace. Because online shoppers..

5 Methods To Increase Average Order Value (AOV)

By Chris Vaughn May 8, 2017

As an eCommerce professional, you’re always looking for ways to drive sales, increase customer..


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