The Granify E-Commerce Blog

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Top Shopper Objections (Part Five): Health & Wellness

We all know that it's important to help your e-commerce shoppers. A shopper whose needs ar...

Top Shopper Objections (Part Four): Outdoor & Garden

We all know that it's important to help your e-commerce shoppers. A shopper whose needs ar...

Top Shopper Objections (Part Three): Department Stores

We all know that it's important to help your e-commerce shoppers. A shopper whose needs ar...

Top Shopper Objections (Part Two): Fashion & Apparel

We all know that it's important to help your e-commerce shoppers. A shopper whose needs ar...

Mobile Shopper Mindset: How to Help Anxious Shoppers (Part Two)

In part one we discussed the concerns unique to addressing Anxious Shoppers and the challe...

Top Shopper Objections (Part One): Furniture

We all know that it's important to help your e-commerce shoppers. A shopper whose needs ar...

Mobile Shopper Mindset: How to Help Anxious Shoppers (Part One)

 The shift from desktop to mobile shopping has created a massive challenge for enterprise ...

How to Increase Your ROI on E-Commerce Traffic [w/ Infographic]

Any exercise in online marketing ultimately comes back to ROI (Return on Investment). Are ...

Payment Gateways For Your E-commerce Platform

In our ongoing quest to bring e-commerce shops the best tips and advice, we decided to out...

Great Power, Great Responsibility: Using Urgency in Conversion Rate Optimization

Picture this: you’re driving 5 over the speed limit. You see the sign, you comprehend it… ...

Journey Inside an E-commerce Store

We all know how e-commerce works... right? Shoppers enter various areas of your site at va...

Introducing The Granify MIx Page

Expected Future Value and the Power of Prediction

When a visitor arrives on your site, many questions may arise as you match them with your ...

Leveraging Design Patterns for Conversion Success

What do people really see when they look at my online store?

A New Way of Thinking About E-Commerce AB Testing

5 Reasons Why Online Customers Will Buy From Your Competitor

An e-commerce site gets three types of traffic: Customers who will definitely buy Customer...

3 Ways AI Will Change Retail, Inside and Out

Retailers have an unfortunate history of resisting change. Faced with the challenge of e-c...

How to Make Instant, Data-Driven, Business Decisions

Two trends are occurring in tangent: data-driven decision making and the expectation of in...

The State of E-Commerce 2018

It’s just about time for the President of the United States to deliver the State of the Un...

A Riddle About E-Commerce Targeting

A group of teenage boys, a mother and five-year old, and an elderly man walk into a pet st...

Problems With E-Commerce Feedback Loops and How to Fix Them

A 2011 article from Wired Magazine titled “Harnessing the Power of Feedback Loops” begins ...

What is the Best Way to Analyze Digital Body Language?

  You have a new customer on your e-commerce site. So far, they have viewed a few product ...

Wrapping Up The E-Commerce Holiday Season

The 2017 holiday season was predicted to be bigger and better than ever before and e-comme...

6 E-Commerce Design Tips to ABC (Always Be Closing)

Good e-commerce design is essential to keeping visitors’ attention and moving them toward ...

How Does Granify Work?

Granify increases e-commerce revenue. The next logical question is, how?

2018 Mobile E-Commerce Design Trends

2017 was a banner year for mobile e-commerce.

(Possible) Tenets of 21st Century Retail & E-Commerce

The phrase “The customer is always right” has been repeated in the retail industry for mor...

5 Fundamentals of E-Commerce Customer Experience

I was thinking about buying a mattress online, I needed one, and this seemed like the easi...

Introduction to E-Commerce Conversion Rate Optimization

This is for the new employee on the team, the newly founded e-commerce store, or anyone wh...

Artificial Intelligence: What It Is and What It’s Not

Since the late 1960’s and the groundbreaking movie “2001: A Space Odyssey” the idea of lea...

Multichannel vs Omnichannel Marketing

The marketing world loves its jargon, and often, it's confusing.  One example: people use ...

Quality E-Commerce Conversion Rate Optimization Statistics

E-Commerce conversion rate optimization statistics are rarely helpful. According to optimi...

Our Favorite Sources For E-Commerce News

Artificial Intelligence Resources for E-Commerce Teams

E-commerce teams are increasingly turning to artificial intelligence tools to save time, s...

For E-Commerce Professionals: What is Digital Body Language?

Frannie walks into a furniture store, sits down on a small white couch, bounces once, and ...

The Framework for Innovative E-Commerce CRO Checklists

6 Essential E-Commerce Trends for the Holidays

Top 10 Best Shopping Cart Abandonment Infographics

I like to imagine what it would look like if offline shoppers abandoned their carts betwee...

The Ebb and Flow of Mobile Conversion Rate Optimization

 We’ve heard it all: “The year of mobile,” “Mobile-first,” “Omni-channel,” “Cross-device,”...

6 Smart Behavioral Marketing Examples for E-Commerce [GIFs]

  Every time a shopper views a product page, adds to cart, clicks, scrolls, goes idle, etc...

How to Make E-Commerce User Research Manageable

E-commerce has perhaps the most tangible relationship between UX and business impact, as a...

Top 3 Customer-Centric Mobile E-Commerce Trends for 2018

The first iPhone was released June 29th, 2007, and became the catalyst for one of the fast...

An In-Depth Look At How E-Commerce Shoppers Make Decisions

To understand how consumers make purchasing decisions, we need to understand how decisions...

[Ebook] Retail & E-Commerce: It's Not a Strategy Challenge

7 Powerful Applications of Machine Learning in E-Commerce

If it seems like every tech company is slinging around buzzwords like “big data,” “artific...

Behavioral Targeting: A Throwback to Old School Sales

Behavioral targeting, machine learning, and artificial intelligence are a bunch of futuris...

Start Your E-Commerce Behavioral Marketing Research Here

E-commerce companies can improve their conversion rates using behavioral marketing. But wh...

Personalize Your Conversion Funnel for Each & Every Shopper

Turning a browser into a buyer is a beautiful thing. It means that you have attracted the ...

Choosing E-Commerce Conversion Rate Optimization Software

You leave money on the table when you choose the wrong e-commerce conversion rate optimiza...

How to Reduce Cart Abandonment with Machine Learning

What amount of time, money, and effort goes into getting one new shopper to your e-commerc...

Types of Shopping Cart Abandonment Solutions

A shopping cart abandonment solution is an effective, albeit last resort, method of increa...

Hey Online Retailers, Stop Overwhelming Shoppers! Here's How:

You might be overwhelmed with data, but that doesn’t mean your customers should be too.

Granify's New Website for E-Commerce Machine Learning Info

Harnessing the power of machine learning technology can be an intimidating subject even fo...

The Time and Place for Torturing Your Data

Embracing speed and utility in data analysis Directional analysis needn’t be confined to t...

The Expected Value Of An Individual Visitor

What's the expected value of this anonymous individual visitor?

Technical Debt. Time to Pay Up

“Technical Debt” is a phrase a lot of us hear and use, but it’s likely that it is only par...

7 Conversion Experts You Need to Follow on Twitter

Conversion optimization is a rapidly expanding and growing field of study and practice and...

Online Retail's Revolution Is Happening Now

Automation doesn’t have to be scary. In fact, for the foreseeable future it stands to be t...

How Retailers Can Complement A/B Testing with Machine Learning

Just like the front of a physical retail store, the hero image at the top of an online ret...

Focus On Bottom-Of-The-Funnel Optimization - Where The $$ Is

Digital marketers tend to focus their efforts pretty early on in the funnel. This might be...

8 Principles to Write Compelling & Selling Product Page Copy

To buy or not to buy? That is the question (that anyone who makes it to your product page ...

The Importance of an Omni-Channel Customer Experience

Quick! How many internet-capable devices are there within 6 feet of you? I’d guess there’s...

The Biggest Problem Facing Retail E-Commerce (It's Not Amazon, It's You)

Amazon is boss. Period. When I shop there, it's easy, intuitive and almost always takes me...

Top Buyer Objections by Industry [Infographic]

Many online retailers believe price is the most important factor for online shoppers. Howe...

The Secret Weapon of the eCommerce Negotiation

Andre Pavlovic is the VP of Product at Granify. Prior to that, Andre was most recently Sen...

5 Beautifully Designed Online Food Stores

As an eCommerce optimization company, we're fascinated with online shops. We've seen thous...

Prioritizing A/B Tests for the Highest Impact

Conversion optimization is one of the key techniques to getting the most out of your traff...

4 Commonalities Of Winning eCommerce Strategy

"Imitation is the sincerest form of flattery" You've probably heard this proverb many time...

Using Scarcity to Create Shopper Urgency

The psychological impact of scarcity upon shoppers is well-known. Whether it's the number ...

Check Out Our Team Blog Over On Medium!

Granify started as most companies do, with the seed of an idea from someone dreaming about...

Ebook Spotlight: Why A/B Testing Isn’t Enough

Using the Goal-Directed Design Process to Improve Customer Experience

Customer experience is paramount for success in the Web marketplace. Because online shoppe...

11 Common Reasons For Shopping Cart Abandonment

According to an analysis of 29 case studies conducted by the Baymard Institute, the averag...

5 Methods To Increase Average Order Value (AOV)

As an eCommerce professional, you’re always looking for ways to drive sales, increase cust...

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