5 Successful Exit-Intent Pop-up Examples

Popups are notorious for having a bad reputation.

When done incorrectly, they can be disruptive, invasive, and downright annoying. But when done right, pop-ups can be an e-commerce stores closest friend. 

According to conversific.com, 30% of the 1,000 largest e-commerce sites in the United States use pop-ups, likely because of their proven effectiveness to promote products, offer discounts, and increase conversions. Exit-intent pop-ups are particularly favorable because they provide shoppers with an immediate value before they leave the site. Not only does this help keep them on a site for longer, but also gives online retailers an opportunity to turn these visitors into paying customers. 

Related: How to Take Pop-Ups from Annoyances to Enjoyances

How do exit-intent pop-ups work?

An exit-intent pop-up appears on a shopper’s screen when they leave the browsing area and are ready to exit the site. These messages usually include a valuable offer or incentive to encourage shoppers to remain on the site and convert. By including these pop-ups, online retailers have the chance to re-engage 10 to 15% of the visitors they would have otherwise lost.

In this article, we’ll share some effective exit-intent pop-up examples and why you should include them as part of your e-commerce marketing strategy.

Benefits of Exit-Intent Pop-ups 

They grab attention quickly. 

Because these pop-ups are displayed to website traffic that is about to exit a site, they’re a great way to capture their attention and offer a gentle nudge to reconsider. 

They create a sense of urgency.

Exit pop-ups can be used to offer limited-time specials—25% off their next purchase, if made in the next hour, for example—to drive shoppers toward buying an item they were browsing for.

They reduce cart abandonment.

No online store wants a customer to leave empty-handed, yet e-commerce brands are losing $18 billion in sales every year because of cart abandonment.  An exit-intent pop-up can remind a shopper that something is still in their cart, and even provide an offer like free shipping to entice them to complete their purchase. 

They increase conversions.

Incentivized exit pop-ups can not only re-engage your visitors, but get them to change their minds and complete their orders. This boosts your conversion rate and overall sales. 

They lower bounce rates.

The average bounce rate for e-commerce stores is between 20% and 45%, confirming that many users will leave a site if they don’t find anything useful. An exit-intent pop-up could encourage them to stay by providing valuable information like a sale, discount, or even popular items that are selling fast. 

They build your customer list. 

83% of consumers say they'd share their data to create a more personalized user experience. Exit-intent technology is an easy way to collect information you can use to keep shoppers informed about upcoming sales, new products, and more. 

Related: The Role of Artificial Intelligence in E-Commerce Personalization

Exit-Intent Examples That Generate More Sales

These exit-intent pop-ups are excellent examples of how to engage your shoppers and inspire them to convert. 

Cart Abandonment Pop-up

Why it works: Cart abandonment exit pop-ups appear on the page the moment a shopper with an item in their cart moves their mouse away from the site. These pop-ups not only act as a reminder that there are  items left in their cart, but also offer an instant incentive—in this example, $20 off—to encourage them to make the purchase. The result? Studies show that cart abandonment pop-ups have an average conversion rate of 17.12%.

Discount Offer Pop-up

Why it works: A discount exit-intent pop-up can be shown when a visitor is getting ready to leave the site to entice them to stay and continue shopping. In this example, shoppers receive a dollar amount off their order. These types of discounts are shown to have a 7.65% conversion rate. This pop-up is also great because it allows online retailers to collect valuable customer information they can use for future promotions and special offers.

Urgency Pop-up

Why it works: An urgency exit pop-up tends to emphasize a limited-time offer to keep the shopper from leaving the site without making a purchase. In this instance, a discount is provided for one day only, creating a sense of urgency that compels the shopper to act quickly.

Product Recommendation Pop-up

Why it works: Product Recommendation exit pop-ups can garner tremendous results, especially when they feature suggestions based on a shopper’s interests and buying habits. In fact, personalized product recommendations so well that 45% of shoppers are more likely to shop on sites that offer them. And if that’s not enough, they can also increase click-throughs by more than 100%!

Pain Point Relief Pop-up

Why it works: There are a lot of reasons why shoppers don’t complete their online purchases, but one of the most common ones is extra costs (49% of abandoned carts are left because of this). By eliminating this added fee, you can increase the number of visitors who leave with a purchase, while also gaining brand loyalty by fulfilling their needs.

Other Pop-up Examples:

Generating sales isn’t the only advantage exit-intent pop-ups can offer. They’re also a helpful way to gather customer information like email addresses or feedback on your site for future improvements.

Here are a couple of examples of other wats exit pop-ups can be used.

Email Subscription Pop-up

Why it works: Newsletter and email subscriber exit pop-ups are beneficial because they tell the shopper exactly what value they’ll be receiving from signing up for your email list, and they give the retailer the ability to deepen their relationship with their customers—all while increasing the chances for higher conversions.

Feedback Pop-Up

Why it works: Getting customer feedback on your online store is invaluable in improving your site (and their overall experience). These exit-intent pop-ups can provide you with insights in everything from your customer service to your product descriptions, checkout process, and plenty more.

Conclusion

Exit-intent pop-ups are an extremely efficient way to expand your contact list, enhance your digital marketing, and increase your revenue. When used correctly, like in the examples shown above, this tool can help promote your online store, expand your lead generation efforts  and ultimately, optimize your conversion rate. The key is to use the right messaging to appeal to the right shoppers. Once you accomplish that, you’ll be able to keep more visitors on your site for longer, and convert them into satisfied, loyal customers. 

Ready to create powerful messages that convert?

Granify provides innovative machine learning technology that delivers theright message to the right person, at the right time. The result is higher revenue and happier customers. 

Find out how we can boost your conversions by scheduling a free consultation!