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Featured Stories

Why Do Product Recommendations Matter?

Product recommendations are becoming an increasingly vital component of the e-commerce exp...

7 Insights: Air Traveler E-Commerce Behavior

In the first installment of our Influencing Shopper Conversion Series, we discussed how fa...

3 Ways to Catch Cart Abandoners, BEFORE They Leave Your Site

In 2021, e-commerce brands lost $18 Billion in sales revenue because of cart abandonment1 ...

7 Retail Insights to Improve Your Website Personalization Strategies

Online shoppers can be segmented into groups that exhibit predictable behavior patterns. D...

Granify — Now Integrating with Android and iOS Applications

Analysts estimate that adults now spend more than 5.5 hours each day on their phones, with...

Peak Season 2021 Performance Review

Over the past few years, online shopping has become more and more central to retail succes...

How Retailers Can Complement A/B Testing with Machine Learning

Just like the front of a physical retail store, the hero image at the top of an online ret...

Calculating the Expected Future Value of Anonymous Visitors

When a visitor arrives on your site, many questions may arise as your technology stack wor...

11 Common Reasons For Shopping Cart Abandonment

According to an analysis of 29 case studies conducted by the Baymard Institute, the averag...

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