GRANIFY BLOG

Every time a shopper views a product page, adds to cart, clicks, scrolls, goes idle, etc.,..

behavioral marketing, smart messaging

E-commerce has perhaps the most tangible relationship between UX and business impact, as a..

Improving Your Ecommerce Store, ecommerce ux, ux research

To understand how consumers make purchasing decisions, we need to understand how decisions are..

ecommerce customers, behavioral marketing, in-depth

If it seems like every tech company is slinging around buzzwords like “big data,” “artificial..

ecommerce, machine learning

Behavioral targeting, machine learning, and artificial intelligence are a bunch of futurist..

machine learning, behavioral marketing

E-commerce companies can improve their conversion rates using behavioral marketing. But what..

ecommerce, behavioral marketing