The Expected Value Of An Individual Visitor

By Brady Cassidy August 10, 2017

What's the expected value of this anonymous individual visitor?

Technical Debt. Time to Pay Up

By Alex Katrompas July 19, 2017

“Technical Debt” is a phrase a lot of us hear and use, but it’s likely that it is only partly..

7 Conversion Experts You Need to Follow on Twitter

By Chris Vaughn July 18, 2017

Conversion optimization is a rapidly expanding and growing field of study and practice and for..

Online Retail's Revolution Is Happening Now

By Greg Chiefa July 13, 2017

Automation doesn’t have to be scary. In fact, for the foreseeable future it stands to be the..

How Retailers Can Complement A/B Testing with Machine Learning

By Kevin Nuest July 7, 2017

Just like the front of a physical retail store, the hero image at the top of an online retail..

Focusing On Bottom-Of-The-Funnel Optimization (It's where the money is!)

By Chris Vaughn July 5, 2017

Digital marketers tend to focus their efforts pretty early on in the funnel.

Make your Product Page Content Compelling Enough to Sell

By Chris Vaughn June 20, 2017

To buy or not to buy? That is the question (that anyone who makes it to your product page will..

The Importance of an Omni-Channel Customer Experience

By Alex Birkett June 19, 2017

Quick! How many internet-capable devices are there within 6 feet of you? I’d guess there’s more..

The Biggest Problem Facing Retail eCommerce (It's Not Amazon, It's You)

By Jay Doughty June 15, 2017

Amazon is boss. Period. When I shop there, it's easy, intuitive and almost always takes me down..

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