Granify is in the business of optimization. This extends far beyond e-commerce.
Our CEO, Jeff, came up with the idea for Granify after years spent in the world of advertising technology. He was fascinated by the ability to use massive amounts of data to predict – and then change – the future to a desired outcome.
He saw a future where everyone could use the vast amounts of data the modern world generates to make the optimal decisions for their life. If everyone were able to truly invest their time, and not just spend it, the possibilities are endless as to how far the world can go.
After initially planning on remaining in Silicon Valley, Jeff decided to return to Canada and see if Granify could be established in Edmonton, where the University of Alberta has a renowned data science program. In 2012, after a brief stop at the Extreme Startups accelerator in Toronto where the first version of the product was released, he returned to Edmonton to build the team.
Two years later, Granify secured a $9 million Series A investment led by Valar Ventures, the global venture fund backed by Peter Thiel. Shortly thereafter Granify opened its US office in Austin, where it enjoys its continued growth.
2006
Jeff Lawrence conceived the idea for Granify after founding and running an advertising technology company. He was fascinated by the ability to use massive amounts of data to predict, and then change, the future, but the technology wasn’t yet at a point to support his vision.
2011
While at Stanford, Jeff learned about Hadoop and other big data innovations and knew that the time had arrived for Granify. He was told that it couldn’t be done; Granify was incorporated a month later.
2012
The first version of Granify was released on Shopify. Jeff returned to Edmonton to build the team after securing a $1.2 million investment. At that time, the Edmonton team consisted of Jeff, an intern, and a developer working out of a storage room in the basement of the building.
2013
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2023
With many of the world's top retailers as our partners, Granify optimizes over 600 million shopping sessions and $1 billion in sales each month.
